Green marketing is all about marketing products that are considered environmentally safe.\nThe purpose of this study is to examine the influence of price, time, and eco-label, on the\nintention of future green products purchasing among young Malaysian. In this study 250\nquestionnaires were distributed. The data was analyzed using reliability test, normality,\ncorrelation analysis, and multiple regressions. The results of this study showed that price, and\ntime have a significant relationship with young consumers� intention to purchase green\nproducts, however, eco-label had no influence on consumers� intention to purchase green products. This research brings a better understanding on young consumers� intention towards\nfuture green purchasing in Malaysia.
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